Our work / Case study
From startup to B2B market leader at light speed, through an innovative Voice of Customer survey engine.
Pulse Insights
Where it started
What they needed
Required B2B micro-survey platform for real-time customer insights
What we built
Built comprehensive SaaS platform for collecting and analyzing customer feedback through micro-surveys.
Services and expertises
Details
The founders of Pulse Insights knew something was up with the enterprise market. <b>Firms were disconnected from online audiences</b> — capturing only limited insight on their needs, or having no capacity to contextualize, prioritize, and act on their interactions. Perhaps worse, many 'solution-providers' in this space offered only rudimentary capabilities to help. Poorly designed homepage survey boxes that customers ignored; abstract, un-relatable feedback that companies couldn't use — all par for the course. The market could do better.
With Ekohe's product delivery expertise, Pulse Insights is charting a roadmap to success — driving strategic wins for clients.
Ekohe and Pulse Insights found the answer. Partnering to design and develop an innovative 'Micro-Survey' platform, we reimagined how to weave customer feedback into daily business decisions. Keying on 2 value-drivers — 'Micro-Surveying' (no more than 1-2 questions) and 'Surveys as Content' (contextual relevancy is king) — we delivered a friction-less approach to capture true Voice of Customer insights and measure site performance.
Driving ultra-fast learnings for global enterprise, Pulse Insights leapfrogged its competitors to a Forrester Wave Top Quadrant ranking.
Pulse Insightʼs survey kit offers on-brand, precise, and ultra-fast learnings that are easily integrated to other enterprise systems (e.g. CRM, web analytics, campaign managers), and can be put to action in real-time. With Ekohe's product delivery expertise, Pulse Insights is charting a roadmap to success driving strategic wins for clients such as Sony, Johnson & Johnson, the NBA, and VISA <b>jumping from new entrant to market leader at warp speed</b>. We're proud to help Pulse Insights achieve its ranking of Forrester Wave Top Quadrant in the Digital Voice of Customer sector.
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